Between dark advertising, psychometric profiling, and a digital bombardment of competing information and disinformation, it's often difficult to tell where the line between truth and lies has gone. Does it even still exist?

SMIU performs the essential task of disconnecting you from the dopamine of social media, removing you from echo-chambers and the addictive trend cycle. Detachment puts you back in control of your campaign strategy.

Built around an intelligence framework instead of an algorithm, we research, curate, and analyse thousands of social media accounts and the content they produce every day. We condense a complex digital landscape to provide you with core metrics, summaries, and influential posts - so you can understand what (and who) is influencing public discourse and political debate, and how you can change hearts and minds.